Experts
Dr. Nicolas Ziegler is a recognized leader in brand management and strategic business development. His expertise in driving innovative growth and providing direction in uncertain times has had a significant impact on major global companies in the retail and industrial technology sectors. He has led significant brand transformations, digital shifts, and talent development projects throughout his career.
As a partner at Trusted Board Advisors, Ziegler focuses on developing and executing brand strategies in complex contexts, always aiming to harmoniously integrate brand strategy with corporate leadership.
He studied in London, where he obtained his Ph.D. from King’s College in 2000. Until 2007, Dr. Ziegler held senior positions at BBDO Germany in Düsseldorf, concentrating on brand strategy and positioning for leading international companies. Before joining Trusted Board Advisors, Nicolas played a pivotal role at ABB as Head of Brand Management.